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SCI 3101 The Public Communication of Science

Course Description

A multi-disciplinary approach to communicating Science towards non-specialist audiences by exploring the principles and practices of communication, public speaking and media relations. Theoretical topics include framing issues for various audience-types, use of metaphor and appropriate terminology in story-telling.

In-person Classes

Tuesday 4-530 in CRX C010
Thursday 230-4 in CRX C010

Office Hours

I will be in my office on Thursdays from 11-12 for you to drop in to ask questions or to chat about life, the universe and everything.

Communication

Occasionally, I will be required to contact you by email with some info about the course.  Please note that it is your responsibility to check your uottawa email regularly and to respond within a reasonable delay.  You may consult these regulations surrounding email contact at uOttawa here.

Evaluation

Personalize your story 10% of your final grade on Thursday Sept. 16
Know your personal bias 10% due on Oct. 19
Record a podcast 15%, due Nov. 30 (teams of 2 people)
Respond to pseudoscience/anti-scientific rhetoric 10%
Build Science Centre/Museum displays 10% (teams of 2 people)
Mock media interviews 10% (teams of 2 people)
Write an Op-Ed for a newspaper 10%
 
Final project:

Debates 25% (teams of 2 people)
or
Community Service Learning placement 25%

Self-Reflection Assessments
For all assignments there will be a component of your evaluation that will be based on an assessment of the quality of your work by the professor and TAs, as well as a portion devoted to your own personal assessment of your learning experience after having completed the project (worth 5% of the mark).  Once you have completed/submitted/presented your assignment, you will then have 3 days to submit your self-assessment to complete your overall mark.

CSL placements

There are a limited number of spots available for the CSL opportunities and they are on a first-come-first-served basis.  The enrolment period is from Sept. 10-15, so please act quickly if this option interests you.  The information presentation about the CSL program can be found here and the information sheet for students can be found here. A .pdf copy of Céline Doucet’s presentation can be found here.

Dr. Brown’s lecture Notes

Why is Science Communication important?  3 slides or 6 slides
What is Science Communication? 3 slides or 6 slides
How to do Science Communication 3 slides or 6 slides 

Guest Roster for Fall 2020

Over the course of the term, we will receive guests from various sectors of society that all have a specialization in communicating science to the public.  We will learn from their perspectives through brief lectures and will quickly begin to apply that learning towards dynamic and exciting science communication activities as course assignments.

Date Guest Learning Activity

September 23

Prof. Kevin Orr
Dept. of Theatre, uOttawa

Storytelling and public speaking

September 28

Dr. Kathy-Sarah Focsaneanu
Assistant Professor, Chemistry and Biomolecular Sciences uOttawa

Acknowledging and addressing biases

Lecture notes in .pdf format
In-class activity 
Media diet assignment (do not start until after Dr. Focs’ presentation)

October 7 Science North with Katrina Pisani, M.Sc. & Amy Henson, M.Sci.Comm.

Creating engagement with visitors to science centres and museums

Lecture notes in .pdf format

October 19

Body of Evidence, with Dr. Christopher Lobos, M.D. and Jonathan Jarry, M.Sc.

Podcasting

Notes in pdf format
Guidelines from CHUO about writing for radio
How to record using Zoom
Link to CBC webpage on doc structures

November 2

Jonathan Jarry, M.Sc.
Science Communicator
McGill Office for Science and Society

Addressing pseudoscience and anti-scientific rhetoric online

Lecture notes in .pdf format

November 16 Alex Freedman
Former Producer for CBC TV News
Current Executive Director of the Community Radio Fund of Canada

Talking to the Media

Lecture notes in .pdf format

 

Nov. 25 – Dec. 7 Class Debates  

Personalize your Research

You will present a 1 minute oral delivery of ‘your’ scientific research (via a published research article of your choice) in order to infuse a little passion and personality into the otherwise clinical and objective fields of science. This is your opportunity to weave a little of your own personal story into your science while making it interesting and engaging for the rest of us.

During the 1 minute at our mock-cocktail party you will need to present:
1. What you do (the kind of research)
2. Why you find it interesting and
3. How it is or should be considered important or valuable to society

Debates

Procedure:
At the end of the term, you will debate in teams of 2 students on a topic of relevance to science in society. In order to make this experience equitable to both teams (as well as to maximize the science communication learning from this experience…. and the fun!), you will not know whether you will argue FOR or AGAINST the issue until the time of the debate.  Because of this, you will need to prepare both sides of the argument, which will allow you to develop a complete view of the issue in question.

The process during the debates will follow typical debate formats: the team arguing FOR the issue will present their opening arguments for 5 minutes, followed by the AGAINST opening arguments for the same duration.  After the opening arguments, each team will have 5 minutes each to offer a rebuttal to the arguments presented by the other’s opening remarks.  Finally, there will be a 2 min allotment for each team to present their concluding remarks on the subject.

Potential topics for debates:

  • GMO food is toxic to human health
  • GMOs are bad for the environment
  • Human populations must be limited in growth
  • Vaccines cause autism
  • Nuclear power is too dangerous to be a viable energy option
  • The earth is flat
  • Glyphosate (Round-up) pesticide dangerous to human health
  • Human-caused climate change is a real threat to humanity
  • Homeopathy is a valid ‘alternative’ medicine
  • Veganism is healthier than omnivory in humans
  • Farmed fisheries are more sustainable than wild caught fish
  • Humans should colonize Mars
  • Capitalism is bad for the environment
  • All remaining oil stocks should remain in the ground
  • The economy is more important than the environment
  • Water fluoridation is bad for our health
  • Mining for precious metals is unsustainable
  • Artificial intelligence is a threat to human civilization
  • Social media algorithms are a threat to democracy
  • Social media is a cause of mental illness in youth
  • Applied scientific research is more important than basic research
  • All drugs should be legalized in Canada
  • GMO mosquitos will increase the spread of infectious diseases like Zika or West Nile Virus

or you may make other suggestions

Op-Ed

You will write an opinion piece (op-ed) to a recognized newspaper in response to a science-related media story that was in the news during this Fall term (published between Sept. and December 2021 exclusively). The format will follow the Globe and Mail guidelines of 700 words maximum and you will be graded according to the following criteria:

Clarity & precision of articulation – Identify your issue Logical progression of argument
Relevance and impact of scientific argument
Brief & to the point – no waffling about
Direct & forceful language

Here is a great article that provides a lot of useful tips on how to craft a science-based op-ed for the public. I hope that it can be helpful for you.

The assignment will be due on the last day of classes (Dec. 8th) and is to be submitted by email in a .pdf format, including a .pdf copy of the original media article to which you are responding.

This assignment is worth 10% of your final grade but I will give you a bonus 2% to your final mark in the course if you get it published in the newspaper.

ANISHINÀBE

Ni manàdjiyànànig Màmìwininì Anishinàbeg, ogog kà nàgadawàbandadjig iyo akì eko weshkad. Ako nongom ega wìkàd kì mìgiwewàdj.
Ni manàdjiyànànig kakina Anishinàbeg ondaje kaye ogog kakina eniyagizidjig enigokamigàg Kanadàng eji ondàpinangig endàwàdjin Odàwàng.
Ninisidawinawànànig kenawendamòdjig kije kikenindamàwin; weshkinìgidjig kaye kejeyàdizidjig.
Nigijeweninmànànig ogog kà nìgànì sòngideyedjig; weshkad, nongom; kaye àyànikàdj.

ENGLISH

We pay respect to the Algonquin people, who are the traditional guardians of this land. We acknowledge their longstanding relationship with this territory, which remains unceded.
We pay respect to all Indigenous people in this region, from all nations across Canada, who call Ottawa home.
We acknowledge the traditional knowledge keepers, both young and old.
And we honour their courageous leaders: past, present, and future.

Discussion Guidelines

  • Be constructive. Make your point, stay on topic, and don’t forget to complete the task as directed. Take your posts seriously and review and edit your posts before sending. Cite your sources, just as you would for a paper or a face-to-face discussion.
  • Be active. Participate and contribute to the discussions and read all messages in a thread before replying. Don’t repeat someone else’s post without adding something of your own to it. Avoid short, generic replies such as, “I agree.”, include why you agree or add to the previous point.
  • Be open-minded. Always be respectful of others’ opinions even when they differ from your own. Challenge ideas rather than the individual who offered them. Approach discussions with the goal of increasing everyone’s knowledge.

University Policies

Prevention of Sexual Violence

If you feel unsafe, call 9-1-1 or reach out to campus protective services at 613-562-5411. 

The University of Ottawa has a zero-tolerance policy for any sexual act or act targeting a person’s sexuality, gender identity or gender expression. This includes both physical and psychological acts that are committed, threatened, or attempted against a person without the person’s consent, such as sexual assault, sexual harassment, stalking, indecent exposure, voyeurism, sexual exploitation, and cyberbullying. The University, as well as various employee and student groups, offers a variety of services and resources to ensure that all uOttawa community members have access to confidential support and information, and to procedures for reporting an incident or filing a complaint. For more information, please visit https://www.uottawa.ca/sexual-violence-support-and-prevention/

Academic Accommodations

The Human Rights Office and the Student Academic Success Service (SASS) support students to remove barriers to accessibility. The University has always strived to meet the needs of individuals with learning disabilities or with other temporary or permanent functional disabilities (hearing/visual impairments, sustained health issues, mental health or learning disabilities), and the campus community works collaboratively so that you can develop and maintain your autonomy, as well as reach your full potential throughout your studies. You can call on a wide range of services and resources, all provided with expertise, professionalism and confidentiality.

If barriers are preventing you from integrating into university life and you need adaptive measures to progress (physical setting, arrangements for exams, learning strategies, etc.), contact:

  • (currently unavailable) visiting the SASS Academic Accommodations office on the third floor of the Desmarais Building, Room 3172 
  • logging into the Academic Accommodations Portal (Ventus) and completing the intake form
  • calling the SASS Academic Accommodations office at 613-562-5976

Deadlines for submitting requests for adaptive measures during exams:

  • Midterms, tests, deferred exams: seven business days before the exam, test or other written evaluation (excluding the day of the exam itself
  • Final exams: 
    • November 15 for the fall session
    • March 15 for the winter session
    • Seven business days before the date of the exam for the spring/summer session (excluding the day of the exam itself).

Justification of absence from an examination (mid-term, final, supplemental or deferred) or from a test, or of late submission of assignments

Absence from any examination or test, or late submission of assignments on medical grounds or due to exceptional personal circumstances must be justified; otherwise, students will not be given the opportunity to complete the missed examination or test or to submit late assignments.

See regulation 9.5 for more information…

Forum

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Veuillez visiter le forum de discussion réguliérement pour voir des questions, des réponses, les détails pour examens ainsi que d'autres infos pertinentes aux cours. Il faut s'inscrire et connecter pour participer.